UK creator revenue will pass £1bn this year, IAB UK finds
The first dedicated measurement of the UK creator market puts partnership revenue at £966m for 2025 and £1.2bn for 2026, growing at twice the rate of the rest of digital advertising.
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Smalls makes ‘cat’ a personality type in New York campaign
Smalls drops the endline for a fill-in-the-blank system: solitude is cat, read receipts is cat. The in-house campaign runs on murals and wheatpaste across New York.
Stella Artois pours into The Gentlemen for Netflix’s first AB InBev deal
Stella Artois is the first brand partner for Netflix's The Gentlemen and the first multi-market Netflix and AB InBev deal, with a Theo James and David Beckham film by GUT Amsterdam.
78/100Nationwide “A good way to bank” advert: Dominic West, the fairer-share pitch, and whether it is working
Seven films, one ASA ruling and an agency change later, Nationwide's Dominic West campaign is the most effective piece of financial advertising in Britain. Here is the evidence and the verdict.
Volvo’s new safety ad doesn’t show a single Volvo
Volvo's new film borrows the showroom walkaround format, then pixellates every car in it, because none of them are Volvos. They just carry safety systems Volvo invented and gave away.
Brands push influencer spend into their econometric models
Rightmove CMO Matt Bushby says influencer activity is now inside the portal's marketing mix model and showing brilliant long and short-term effects. Asahi calls creators a main brand building channel.
TikTok ad policy in 2026: the UK advertiser’s guide
What TikTok bans, what it restricts in the UK, the creative rules that get ads rejected, AI labelling, under-18 targeting, and how to appeal.
Banned adverts: the most famous UK ads the ASA pulled, and why
From Paddy Power's Pistorius ad to Iceland's orangutan and the 2026 HFSS cases: the UK's most complained-about and banned adverts, what the ASA ruled, and the rule behind each one.
Meta ad policy in 2026: what you can and cannot run on Facebook and Instagram in the UK
Meta's Advertising Standards explained for UK advertisers: prohibited and restricted content, the FCA check, personal attributes, AI labels, appeals, and how the CAP Code and HFSS rules apply on top.
AI in advertising: the campaigns getting it right, and the ones that got caught
Coca-Cola, McDonald's, Gucci and Under Armour got caught. Heinz and Nike did not. Where AI improves craft, where it kills trust, and the disclosure rule that should apply.
ASA rulings this month: every advert banned in the UK and why
Every ASA ruling that went against an advertiser between 5 August and 2 September 2026, grouped by theme, with the rule cited and the lesson. Midnite, Boots, Sports Direct, YO! Sushi and more.
50 famous advertising campaigns every marketer should know, ranked
From Guinness Surfer to Barbie, Ad Ranking counts down the 50 best advertising campaigns of all time, with verified agency credits, dates and results.