73/100Weetabix beans: the tweet that started a 600-brand pile-on
One photograph of Heinz Beanz on two biscuits, no paid media, a day of brand replies and a debate in the House of Commons. Frank PR's Beanz on Bix, reviewed.
Format
Social
30articles
73/100
The best Halloween adverts ever made, ranked
Twelve Halloween adverts ranked on idea, craft, bravery and evidence, from Burger King's Scary Clown Night and Tesco's Spookermarket to Heinz Tomato Blood, with verified credits.
Waitrose advert: It’s not fine dining, it’s fine Dine In, by Wonderhood Studios
Wonderhood Studios' new Waitrose films sell the £15 Dine In for Two by convincing diners they are at a restaurant, when they never left home.
Brand mascots: why a made-up character outperforms a celebrity
A character you invent is a freehold asset; a celebrity is a rental. The evidence on fluent devices, the twelve points of share of voice most brands leave on the table, and the mascots that failed.
Gambling advertising rules in the UK: what you can and cannot run
CAP Section 16, BCAP Section 17, the LCCP and a voluntary industry code all govern UK gambling ads. Here is what each requires, and where the ASA is currently banning work.
Huel ads banned by the ASA for suggesting you can live on Huel alone
The ASA has banned Huel ads featuring founder Julian Hearn and Spencer Matthews for encouraging people to live on Huel alone and for unauthorised health claims.
Influencer advertising rules in the UK: disclosure, ad labels and what gets you reported
Only 57% of influencer ads in the ASA's last sweep were properly disclosed. Here is the controlled ad test, the labels that pass, and the sanctions that follow when they do not.
Heinz says a JoJo Siwa and Chris Hughes necklace lifted spaghetti hoops sales 23%
Kraft Heinz's growth chief Karen Owen reveals a 23 per cent year-on-year uplift in spaghetti hoops after a custom necklace for JoJo Siwa and Chris Hughes, plus new numbers for Heinz's bean pouches.
ASA bans The Trade Desk ad over Reese’s image under junk food rules, alongside Morley’s and San Carlo
An ad tech company that sells no food has been caught by the UK's online junk food ad ban, for a LinkedIn post showing Reese's Peanut Butter Cups. Morley's and San Carlo were also ruled against.
ASA rulings, September 2026: every advert banned in the UK and why
The ASA publishes rulings every Wednesday, and September's register is still empty. Here is the most recent verified batch, grouped by theme, with the CAP rule and the lesson for each.
PepsiCo House of Brands: its first corporate campaign pretends to rename the company
Only 18 per cent of people link PepsiCo to anything but Pepsi, so its first ever corporate campaign has Cheetos, Quaker and Gatorade bidding for the company name.
BrewDog adverts banned by the ASA over ‘bottomless beer’ offer
Two paid Facebook posts promising 90 minutes of unlimited beer for £19.95 encouraged excessive drinking and portrayed alcohol as mood-changing, the ASA has ruled.