Work by Wieden+Kennedy, reviewed and scored.
75/100Wieden+Kennedy Amsterdam and Alejandro Gonzalez Inarritu built three minutes on the idea that one touch rewrites a career. Then almost every player in it went out early.
Twenty Nike films ranked, from Walt Stack crossing the Golden Gate Bridge in 1988 to the Paris Olympics, with year, Wieden+Kennedy office and director checked for each. Dream Crazy is number one.
88/100Nike put Colin Kaepernick on the thirtieth anniversary of Just Do It, watched a boycott start and the share price fall, then closed at a record high ten days later.
67/100Wieden & Kennedy London put a moonwalking Shetland pony in a field in 2013 and put Fleetwood Mac back in the top twenty. We review the idea, the craft and the missing business case.
86/100Wieden+Kennedy built the most quoted commercial of its decade from a single unbroken take, then answered 186 fans in two and a half days. The Grand Effie followed.
91/100Wieden+Kennedy London took an Accord apart and let it knock itself over for 120 seconds. The takes myth, the Fischli and Weiss row and the sales numbers, reviewed.