JCPenney’s Other September Issue swaps models for real teachers
The department store answers fashion's September issues with a spread starring teachers from San Marcos, Texas, fronting its new Everyone Deserves a Better Deal campaign.
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People Like Us turns real rejection emails into a film about automated hiring
Dear [Name] has Ebenezer Gyau perform the language of rejection from behind a two-way mirror, in a Worth Your While campaign arguing automated hiring is shutting out ethnic minority candidates.
New Sonos campaign aims to win back trust after the app fiasco
Love the Sound. Feel the System. is the first campaign under new CMO Colleen DeCourcy, and it repositions Sonos as a whole sound system two years after its app update backlash.
Who is in the new Barbour advert? Sienna Miller and Idris Elba in The Barbour Way
Sienna Miller and Sir Idris Elba go looking for each other across the Pentland Hills in Barbour's AW26 film, made by The Sunshine Company and shot by Robbie Ryan.
78/100Dumb Ways to Die advert reviewed: the most awarded campaign at Cannes
McCann Melbourne's cartoon deaths took a record five Grand Prix at Cannes. The safety result everyone quotes is a three-month figure the operator supplied itself, and it has been contested since 2013.
Whistles turns 50 and casts its campaign from the street
Fifty real women aged 19 to 72, found by poster, photographed by Alice Neale: Whistles marks its fiftieth year with a new platform and identity built with Weirdo.
Alzheimer’s Research UK bets on optimism with The First One
Beyond's new campaign for Alzheimer's Research UK ditches charity sadvertising for a single-shot film arguing the first person cured may already be alive, voiced by Aimee Lou Wood.
Supercell tears up the mobile ads playbook for Clash Royale
Ten thousand real balloons, Michael Bolton serenading lapsed players, and a platform called All for the crown: how Supercell is running a ten year old mobile game like an entertainment franchise.
83/100Snickers advert reviewed: You’re Not You When You’re Hungry
Betty White in the mud, an IPA Gold and 15.9% global sales growth. We review the Snickers platform that turned one repeatable sentence into sixteen years of measurable fame.
Stella Artois pours into The Gentlemen for Netflix’s first AB InBev deal
Stella Artois is the first brand partner for Netflix's The Gentlemen and the first multi-market Netflix and AB InBev deal, with a Theo James and David Beckham film by GUT Amsterdam.
78/100Nationwide “A good way to bank” advert: Dominic West, the fairer-share pitch, and whether it is working
Seven films, one ASA ruling and an agency change later, Nationwide's Dominic West campaign is the most effective piece of financial advertising in Britain. Here is the evidence and the verdict.
Manchester City Women get their own brand, built with Nomad Studio
Manchester City Women launched a distinct visual identity on 3 September under a platform called It Takes a City, developed with sports branding specialists Nomad Studio.