
Just Eat drops the celebrities for Stay Just Where You Are, its new VCCP brand platform
After Snoop Dogg, Katy Perry and Craig David, Just Eat's new global platform by VCCP is built on ordinary moments, led by a grandfather meeting his grandchild.

After Snoop Dogg, Katy Perry and Craig David, Just Eat's new global platform by VCCP is built on ordinary moments, led by a grandfather meeting his grandchild.

Twelve Halloween adverts ranked on idea, craft, bravery and evidence, from Burger King's Scary Clown Night and Tesco's Spookermarket to Heinz Tomato Blood, with verified credits.

Pablo's campaign for the MND Association follows singer Jaki Jackson in a first-person film, with posters where everything blurs except the subject's face.

A character you invent is a freehold asset; a celebrity is a rental. The evidence on fluent devices, the twelve points of share of voice most brands leave on the table, and the mascots that failed.

Twenty food adverts ranked on idea, craft, bravery and evidence, from the Gold Blend couple and Coca-Cola's Hilltop to Jaffa Cakes, PG Tips and Maltesers, with verified credits.

Specsavers' first fully integrated influencer campaign targets 45 to 59 year old glasses wearers who have never tried lenses, by showing the fumble rather than the finish.

Distinctiveness, brand linkage, longevity and truth. Four tests that separate a slogan from a positioning statement, with the lines that passed and the famous ones that were thrown away.

IMA's new Autotrader campaign has friends, strangers and enemies all nudging car buyers towards the marketplace, backed by 432.6 million projected impressions.

Fifteen beer adverts ranked on idea, craft, bravery and evidence, from Heineken's Refreshes the Parts and Carling's Dambusters to Dos Equis and Corona, with verified credits.

Dr. Martens has turned the line on its heel loop into a global brand platform, with Chloë Sevigny, Jordan Stephens and Naomi Watanabe answering what makes their sole bounce.

Two names for one rail pass have become one, and the first campaign under the single Interrail brand is built from footage shot by 30 travellers on the trains.

Coach's Live Your Story casts Elle Fanning as a tour bus driver collecting four rising musicians, backed by a Spotify hub and a real roving Tabby Tour.