Advertising and marketing news: the campaigns, rulings, appointments and numbers worth knowing this week.
Metal boxes for a body, a compost bin for a lens hood and a cement mixer to drive the film: HeimatTBWA's Verses of Meaningful Madness proves a DIY store's claim by building a cinema camera from its shelves.
Two names for one rail pass have become one, and the first campaign under the single Interrail brand is built from footage shot by 30 travellers on the trains.
Beats 360's launch film casts Kendall Jenner as every customer in a cafe called Kendalls, to Tubeway Army's Are Friends Electric?. Uncommon made it.
Only 18 per cent of people link PepsiCo to anything but Pepsi, so its first ever corporate campaign has Cheetos, Quaker and Gatorade bidding for the company name.
He is Frank Watkinson, a YouTube musician with 1.2 million followers, covering The Cranberries' Linger in a single take for KFC's Tenders and Dips launch.
Lloyds Banking Group is retiring the Halifax name: no new accounts, customers moved to the Lloyds app, branches rebranded through 2027. What it means, and what is being lost.
In 2007 fourteen FTSE 100 companies had a marketer on the main board. Today none do, though 70 per cent have marketing expertise somewhere at the table.
The M&S autumn advert stars Gillian Anderson in the V&A's National Art Library, soundtracked by Ida Corr vs Fedde Le Grand's Let Me Think About It.
The skater in the inflatable chicken costume is 11-year-old Katarina Suemnig, the song is The Donnas' cover of Dancing with Myself, and it launches Three's new platform, Let Fun In.
New consumer chief Lyssa McGowan takes direct charge of marketing across Virgin Media, O2 and Giffgaff, two years into the Essential For Living brand reset.
At Brandweek the co-founder set marketers a $20,000 guerrilla brief to pressure The Magnum Ice Cream Company into selling. The prize is ice cream for life.
Next put an extra £39m into digital marketing in its first half and told the City exactly what it earned: £1.82 back per £1 in the UK, against a hurdle of £1.50.
Coach's Live Your Story casts Elle Fanning as a tour bus driver collecting four rising musicians, backed by a Spotify hub and a real roving Tabby Tour.
Good Times, a 22-piece collection made with Good Shout, reworks John Gilroy's famous mascot as a bird too well known to get served without a disguise.
Two paid Facebook posts promising 90 minutes of unlimited beer for £19.95 encouraged excessive drinking and portrayed alcohol as mood-changing, the ASA has ruled.
Only 2 per cent of locals had heard of the 24-acre Mayfield development, so its partnership has rejected slick property branding in favour of letting the park and the Depot do the talking.
The department store answers fashion's September issues with a spread starring teachers from San Marcos, Texas, fronting its new Everyone Deserves a Better Deal campaign.
The first dedicated measurement of the UK creator market puts partnership revenue at £966m for 2025 and £1.2bn for 2026, growing at twice the rate of the rest of digital advertising.