Advertising and marketing news: the campaigns, rulings, appointments and numbers worth knowing this week.
![Ebenezer Gyau in the waiting room in People Like Us's film Dear [Name]](https://adranking.co.uk/wp-content/uploads/2026/09/people-like-us-dear-name-still-900x663.jpg)
Dear [Name] has Ebenezer Gyau perform the language of rejection from behind a two-way mirror, in a Worth Your While campaign arguing automated hiring is shutting out ethnic minority candidates.
Love the Sound. Feel the System. is the first campaign under new CMO Colleen DeCourcy, and it repositions Sonos as a whole sound system two years after its app update backlash.
Sienna Miller and Sir Idris Elba go looking for each other across the Pentland Hills in Barbour's AW26 film, made by The Sunshine Company and shot by Robbie Ryan.
McVitie's new ad puts five of its biscuits in one film for the first time, soundtracked by a reworked version of the 1984 Philip Oakey and Giorgio Moroder hit.
Clay Matthews gets cartoon muscles and a new face in We've Had Some Work Done, Caesars Sportsbook's NFL season campaign about its rebuilt app.
A US pilot puts ChatGPT's ad inventory inside Amazon's DSP as a managed service, with Delta Vacations among the first in. A new medium just got a sales house.
Fifty real women aged 19 to 72, found by poster, photographed by Alice Neale: Whistles marks its fiftieth year with a new platform and identity built with Weirdo.
A £90m Boohoo warehouse, a home delivery launch and rising marketing spend: the last shop-only giant is dismantling its no-ecommerce model piece by piece.
An £89m first-half loss, £246m into the brands, and a pan-partnership loyalty scheme in build. The John Lewis Partnership is betting its recovery on the second half, which means Christmas.
The Boots advert song is a specially re-recorded These Boots Are Made for Walkin', the Nancy Sinatra hit written by Lee Hazlewood. Who is in the film, who made it and where it is running.
Beyond's new campaign for Alzheimer's Research UK ditches charity sadvertising for a single-shot film arguing the first person cured may already be alive, voiced by Aimee Lou Wood.
DMG Media is taking its UK-built creator video operation to America, betting that social video can grow to a third of the Daily Mail's ad revenue by 2027.
Loveholidays, Thomas Cook and DialAFlight have all been banned by the ASA for slapping ‘eco’ on holidays without saying what it means.
The design software company's new Giant Spoon campaign opens on a newborn, calls itself a user manual for planet Earth, and tells an AI-rattled audience to make what matters.
Ten thousand real balloons, Michael Bolton serenading lapsed players, and a platform called All for the crown: how Supercell is running a ten year old mobile game like an entertainment franchise.
Dyson's in-house team and director Will Dohrn take the CameraJet apart on screen. No smiling white teeth, no story, just the engineering that has to justify the price.
Comic Relief US and Quality Meats put the donor on screen instead of the child, and let a cast of reasonable adults explain why child poverty is not their problem.
Boots has launched 'Give it Some Boots', a WPP-made platform that puts perimenopause, grey hairs and cancer treatment on screen, then finishes with a street dance to Nancy Sinatra.