75/100Milk Tray Man: fifty years of advertising the delivery instead of the chocolates
Leo Burnett hired Bond's stunt doubles, refused to show the product and never let the hero speak. Then in 2016 Fallon turned the recasting into the campaign.
Sector
Confectionery
5articles
75/100
62/100Cadbury Eyebrows advert review: the smallest idea Fallon ever sold
Fallon followed a drumming gorilla with two children and four eyebrows, and out-viewed it on YouTube inside three weeks. Tom Kuntz directed, and nobody ever published a sales number.
71/100Yorkie “It’s Not for Girls”: the bar that banned half its market and grew 28.7 per cent
JWT put a membership rule on a chocolate wrapper on Easter Monday 2002. Yorkie grew 28.7 per cent while Mars fell, cleared 97 ASA complaints, and lasted a decade.
83/100Snickers advert reviewed: You’re Not You When You’re Hungry
Betty White in the mud, an IPA Gold and 15.9% global sales growth. We review the Snickers platform that turned one repeatable sentence into sixteen years of measurable fame.
85/100Cadbury “Gorilla”: the drum solo that won Britain back
Fallon's drumming gorilla contained no product, no message and no apology, and it lifted Dairy Milk sales by around a tenth in the year after a salmonella recall.