Nineteen films, three agencies and one department store that turned a November television break into a national event. Every John Lewis Christmas advert from 2007 to 2025, ranked, with agency, director and music for each.
An £89m first-half loss, £246m into the brands, and a pan-partnership loyalty scheme in build. The John Lewis Partnership is betting its recovery on the second half, which means Christmas.
The Boots advert song is a specially re-recorded These Boots Are Made for Walkin', the Nancy Sinatra hit written by Lee Hazlewood. Who is in the film, who made it and where it is running.
Boots has launched 'Give it Some Boots', a WPP-made platform that puts perimenopause, grey hairs and cancer treatment on screen, then finishes with a street dance to Nancy Sinatra.
The ASA has banned a Sports Direct listing that showed a Puma top at £17 against a £45 RRP. Frasers Group is contesting the ruling and the test behind it.
Ad Ranking's definitive list of the best Christmas adverts, from John Lewis and Sainsbury's to Aldi's Kevin the Carrot, with every John Lewis film ranked and the 2025 standouts placed.
Ikea's Tidy Billboards look like standard furniture ads from the front. Behind them sits a wall of storage boxes stuffed with toys, clothes and old records.
Craig Inglis joins Teal Group, owner of The Entertainer and Addo Play, as group chief customer officer on 7 September, taking charge of customer, marketing, licensing and brand.
88/100Dougal Wilson's 2011 film for John Lewis held one twist back until the final seconds, and turned the UK festive schedule into an annual creative arms race.
76/100McCann Manchester turned the cheapest item on the Christmas table into a decade-long franchise, a Grand Euro Effie, an IPA Silver and a queue outside the shop.
74/100AMV BBDO and Ringan Ledwidge staged the 1914 Christmas truce for Sainsbury's, won a D&AD Graphite Pencil and 727 ASA complaints, and never settled the question of whether a chocolate bar earned it.
82/100Graham Daldry wrote it in 2002 as a device for generating scripts, not a promise. Two decades and two IPA golds later, Specsavers has finally started to change it.