The 15 best beer adverts ever made, ranked
Fifteen beer adverts ranked on idea, craft, bravery and evidence, from Heineken's Refreshes the Parts and Carling's Dambusters to Dos Equis and Corona, with verified credits.
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Drinks
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81/100Stella Artois “Reassuringly Expensive”: the line that sold the price, then lost the brand
Lowe turned a duty-driven price premium into a 25-year proposition and the most awarded advertising in the world in 2002. Then the drinkers it recruited renamed the beer.
77/100Coca-Cola “Holidays Are Coming”: the convoy that has owned December since 1995
W.B. Doner built three real trucks and 30,000 bulbs apiece, and Coca-Cola has been running the same thirty seconds ever since. The tour, the health row and the AI remake, reviewed.
Guinness toucan goes undercover in Mason London’s Good Times collection
Good Times, a 22-piece collection made with Good Shout, reworks John Gilroy's famous mascot as a bird too well known to get served without a disguise.
BrewDog adverts banned by the ASA over ‘bottomless beer’ offer
Two paid Facebook posts promising 90 minutes of unlimited beer for £19.95 encouraged excessive drinking and portrayed alcohol as mood-changing, the ASA has ruled.
77/100John Smith’s “No Nonsense”: how Peter Kay gave Britain two catchphrases in one summer
TBWA/London swapped a cardboard cut-out for Peter Kay in May 2002, and "'ave it" and "top bombing" did the rest. A full review of the John Smith's advert.
80/100Boddingtons “The Cream of Manchester”: the campaign that outlived its brewery
BBH sold a bitter as a luxury cream for eight years and took Boddingtons from 200,000 barrels to 850,000. Then the owners closed the brewery the advertising had romanticised.
Stella Artois pours into The Gentlemen for Netflix’s first AB InBev deal
Stella Artois is the first brand partner for Netflix's The Gentlemen and the first multi-market Netflix and AB InBev deal, with a Theo James and David Beckham film by GUT Amsterdam.
79/100Budweiser Whassup advert review: the short film that ate the Super Bowl
DDB Chicago found Charles Stone III's short film True on a degraded VHS, added one line about a Bud, and produced a catchphrase that reached the UK singles chart.
80/100Tango “Orange Man”: the slap that got pulled in an afternoon
HHCL's 1992 Tango advert staged the hit of real oranges as an assault, started a playground craze and was withdrawn the day a surgeon rang. A full review.