63/100Bisto ‘Aah Nights’: how a 1919 catchphrase became a night of the week
McCann Erickson took the Bisto Kids' hundred-year-old 'Aah' and turned it into a booked appointment. A review of the Bisto advert that sold an occasion, not gravy.
Sector
Food
11articles
63/100
73/100Weetabix beans: the tweet that started a 600-brand pile-on
One photograph of Heinz Beanz on two biscuits, no paid media, a day of brand replies and a debate in the House of Commons. Frank PR's Beanz on Bix, reviewed.
72/100The Oxo family: 42 adverts, 16 years and one very well kept idea
Lynda Bellingham made 42 Oxo commercials for JWT between 1983 and 1999, and the children aged on camera. A review of the campaign that let a family grow up in public.
86/100Walkers and Gary Lineker: the advert that made a nice man steal
BMP DDB took the only footballer never booked and made him rob a child for a packet of crisps. Thirty years and an IPA paper later, it still holds up.
Ben Cohen asks adland to help free Ben & Jerry’s from Magnum
At Brandweek the co-founder set marketers a $20,000 guerrilla brief to pressure The Magnum Ice Cream Company into selling. The prize is ice cream for life.
McVitie’s advert song: it’s a reworked Together in Electric Dreams
McVitie's new ad puts five of its biscuits in one film for the first time, soundtracked by a reworked version of the 1984 Philip Oakey and Giorgio Moroder hit.
87/100Marmite “Love It or Hate It”: thirty years of advertising to people who will never buy it
Two juniors at BMP DDB wrote down their own disagreement in 1996. Three IPA papers, a same-sex kiss investigation and 738 complaints later, the line has not changed once.
79/100Smash ‘Martians’: the funniest strategy ever put on British television
Boase Massimi Pollitt gave the insult to a family of tin robots and sold instant mash to a nation of potato peelers. A review of the 1974 Smash Martians advert.
77/100KFC ‘FCK’: the apology that rewrote the rules
Mother's three letter press ad turned KFC's 2018 chicken shortage into the most copied corporate apology in Britain. We rate the idea, the craft and the evidence.
73/100Burger King “Moldy Whopper”: the bravest food advert of the century, and the least appetising
INGO Stockholm, DAVID Miami and Publicis let a Whopper rot for 34 days to prove there were no preservatives in it. We review the idea, the awards and the testing data that says it backfired.
87/100Hovis “Boy on the Bike”: the advert Britain still votes best
Ridley Scott's 1973 Hovis advert put a boy, a bread bike and a colliery band on a Dorset hill. We review the idea, the craft and why it keeps topping national polls.