Sour Patch Kids launches in the UK by tearing into an Oreo poster
VCCP's first UK campaign for Sour Patch Kids, Not As Sweet As They Look, includes special-build posters where the sweets attack a neighbouring Oreo ad. Both are Mondelēz brands.
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Food and drink
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The 20 best food adverts ever made, ranked
Twenty food adverts ranked on idea, craft, bravery and evidence, from the Gold Blend couple and Coca-Cola's Hilltop to Jaffa Cakes, PG Tips and Maltesers, with verified credits.
KFC launches Don’t Crack, its own £50,000 game show on YouTube
Mother's Don't Crack puts 30 KFC superfans through four absurd challenges for £50,000 in a 32-minute original game show on KFC's YouTube channel.
Huel ads banned by the ASA for suggesting you can live on Huel alone
The ASA has banned Huel ads featuring founder Julian Hearn and Spencer Matthews for encouraging people to live on Huel alone and for unauthorised health claims.
Heinz says a JoJo Siwa and Chris Hughes necklace lifted spaghetti hoops sales 23%
Kraft Heinz's growth chief Karen Owen reveals a 23 per cent year-on-year uplift in spaghetti hoops after a custom necklace for JoJo Siwa and Chris Hughes, plus new numbers for Heinz's bean pouches.
70/100PG Tips chimps: the most effective British campaign nobody could make now
Forty-six years, fourth place to first in two, and a regional withdrawal test that proved it. Then the zoo that supplied the chimpanzees said the whole thing was wrong.
Whitworths ‘Eat nuts. Live longer’ ads banned by the ASA over health claims
The ASA has banned Whitworths' 'Eat nuts. Live longer' billboards as shared on Instagram, ruling that a promise to live longer is an unauthorised health claim and implies disease prevention.
ASA bans The Trade Desk ad over Reese’s image under junk food rules, alongside Morley’s and San Carlo
An ad tech company that sells no food has been caught by the UK's online junk food ad ban, for a LinkedIn post showing Reese's Peanut Butter Cups. Morley's and San Carlo were also ruled against.
McDonald’s launches its own advertising business, the McDonald’s Media Network
McDonald's is selling ad space on its drive-thru boards in a 450-restaurant pilot and wants a billion-dollar media network, while swapping promotions for fewer, bigger campaigns.
PepsiCo House of Brands: its first corporate campaign pretends to rename the company
Only 18 per cent of people link PepsiCo to anything but Pepsi, so its first ever corporate campaign has Cheetos, Quaker and Gatorade bidding for the company name.
72/100Heinz “The Wait”: the ad that made ketchup the hero by leaving it out
Heinz's 2024 advert The Wait, by Chilean agency 1984, never shows a bottle. We review the insight, the craft, the awards and why absence sells for a category leader.
Hovis puts £4m behind first campaign under ABF ownership
Hovis has launched a £4m national push for "Strength Baked In", its first big campaign since Associated British Foods completed its takeover in July.