86/100Old Spice advert review: The Man Your Man Could Smell Like
Wieden+Kennedy built the most quoted commercial of its decade from a single unbroken take, then answered 186 fans in two and a half days. The Grand Effie followed.
Campaigns
Individual advertising campaigns reviewed and given a Crown Score. Who made it, why it worked, and what to steal.
86/100
85/100Sony Bravia “Balls”: 250,000 bouncy balls and the end of the specification sheet
Fallon London fired a quarter of a million rubber balls down San Francisco to sell colour. The shoot, the José González track and the evidence it worked, reviewed.
91/100Honda “Cog”: the two-minute chain reaction that sold a brand on engineering
Wieden+Kennedy London took an Accord apart and let it knock itself over for 120 seconds. The takes myth, the Fischli and Weiss row and the sales numbers, reviewed.
79/100Budweiser Whassup advert review: the short film that ate the Super Bowl
DDB Chicago found Charles Stone III's short film True on a degraded VHS, added one line about a Bud, and produced a catchphrase that reached the UK singles chart.
80/100Tango “Orange Man”: the slap that got pulled in an afternoon
HHCL's 1992 Tango advert staged the hit of real oranges as an assault, started a playground craze and was withdrawn the day a surgeon rang. A full review.
87/100Levi’s “Launderette”: the 60 seconds that saved the 501
BBH's 1985 Levi's Launderette put Nick Kamen in his boxer shorts and lifted 501 sales by 800%. We review the strategy, the craft and the effectiveness evidence.
88/100Apple “1984”: the launch film that showed no product and ran once
Chiat/Day, Ridley Scott and a discus thrower with a sledgehammer. Apple's board hated it, it aired nationally once, and it invented the Super Bowl as we know it.
87/100Hovis “Boy on the Bike”: the advert Britain still votes best
Ridley Scott's 1973 Hovis advert put a boy, a bread bike and a colliery band on a Dorset hill. We review the idea, the craft and why it keeps topping national polls.