70/100PG Tips chimps: the most effective British campaign nobody could make now
Forty-six years, fourth place to first in two, and a regional withdrawal test that proved it. Then the zoo that supplied the chimpanzees said the whole thing was wrong.
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TV
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70/100
72/100GoCompare ‘Gio Compario’: the most irritating advert in Britain, and one of the most effective
Voted the UK's most irritating advertising two years running, GoCompare's operatic jingle also took the brand from a £4m loss to a £12m profit in a year. A review of the trade.
Music in advertising: how a track makes or breaks a campaign, and what it costs
A track can carry a film, move a record to number one and date a campaign inside a quarter. What sync and master licences actually cover, roughly what they cost, and where brands get burned.
76/100The Andrex puppy: fifty years of getting away with it
A regulator killed the original 1972 script and a Labrador took the part. Half a century, roughly 130 films and a market share that went from 5% to 30% later, the puppy is still working.
Hornbach built a working 35mm film camera from DIY store parts, then shot its adverts on it
Metal boxes for a body, a compost bin for a lens hood and a cement mixer to drive the film: HeimatTBWA's Verses of Meaningful Madness proves a DIY store's claim by building a cinema camera from its shelves.
81/100Stella Artois “Reassuringly Expensive”: the line that sold the price, then lost the brand
Lowe turned a duty-driven price premium into a 25-year proposition and the most awarded advertising in the world in 2002. Then the drinkers it recruited renamed the beer.
The 20 best car adverts ever made, ranked
From a Fiat built by robots to a Honda diesel engine chased out of a rainbow: twenty car adverts ranked on idea, craft, bravery, published effectiveness and legs.
KFC advert song: who is the man singing Linger in Surrender to Tender?
He is Frank Watkinson, a YouTube musician with 1.2 million followers, covering The Cranberries' Linger in a single take for KFC's Tenders and Dips launch.
84/100BT ‘It’s Good to Talk’: the campaign that sold Britain permission to chat
Abbott Mead Vickers BBDO found that men policed the phone bill and women paid the social price. Bob Hoskins fixed it, and the IPA put the payback at £297 million.
M&S advert 2026: the song, Gillian Anderson and where it was filmed
The M&S autumn advert stars Gillian Anderson in the V&A's National Art Library, soundtracked by Ida Corr vs Fedde Le Grand's Let Me Think About It.
Three advert song 2026: it’s Dancing with Myself by The Donnas
The skater in the inflatable chicken costume is 11-year-old Katarina Suemnig, the song is The Donnas' cover of Dancing with Myself, and it launches Three's new platform, Let Fun In.
77/100Coca-Cola “Holidays Are Coming”: the convoy that has owned December since 1995
W.B. Doner built three real trucks and 30,000 bulbs apiece, and Coca-Cola has been running the same thirty seconds ever since. The tour, the health row and the AI remake, reviewed.