86/100Walkers and Gary Lineker: the advert that made a nice man steal
BMP DDB took the only footballer never booked and made him rob a child for a packet of crisps. Thirty years and an IPA paper later, it still holds up.
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TV
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86/100
What makes an advertising slogan work, and why most of them do not
Distinctiveness, brand linkage, longevity and truth. Four tests that separate a slogan from a positioning statement, with the lines that passed and the famous ones that were thrown away.
62/100Cadbury Eyebrows advert review: the smallest idea Fallon ever sold
Fallon followed a drumming gorilla with two children and four eyebrows, and out-viewed it on YouTube inside three weeks. Tom Kuntz directed, and nobody ever published a sales number.
Not On The High Street raises TV spend 120% as its autumn and Christmas campaign begins
Not On The High Street is putting 120 per cent more into TV and video on demand, with films starring its own makers running from 1 October to mid-December.
71/100Yorkie “It’s Not for Girls”: the bar that banned half its market and grew 28.7 per cent
JWT put a membership rule on a chocolate wrapper on Easter Monday 2002. Yorkie grew 28.7 per cent while Mars fell, cleared 97 ASA complaints, and lasted a decade.
Advert songs 2026: the songs in this autumn’s big UK TV adverts, and who sings them
Boots, McVitie's, Three, M&S, KFC and Beats: every song in this autumn's most searched UK adverts, who sings them, and why brands keep re-recording old hits.
75/100Nike Write the Future review: the World Cup film the tournament contradicted
Wieden+Kennedy Amsterdam and Alejandro Gonzalez Inarritu built three minutes on the idea that one touch rewrites a career. Then almost every player in it went out early.
TfL advert: The Stop Is Just The Start sells London’s buses and Tube as the way to what matters
VCCP's new TfL campaign turns the roundel into a title card and sells the destination, not the journey, with a hero film called The Reunion.
The 15 best beer adverts ever made, ranked
Fifteen beer adverts ranked on idea, craft, bravery and evidence, from Heineken's Refreshes the Parts and Carling's Dambusters to Dos Equis and Corona, with verified credits.
When is Prime Big Deal Days 2026? Amazon’s October Prime Day is 6 and 7 October
Amazon's October Prime Day runs from 12.01am on 6 October to 11.59pm on 7 October in the UK. The dates, the adverts, and why it matters to advertisers.
Go.Compare admits its famous opera ads were ‘undermining our performance’
Go.Compare's marketing chief says awareness in the low 90s hid 'alarmingly low' preference because people found the ads irritating. Four years of turning the volume down has lifted preference 12 per cent.
70/100PG Tips chimps: the most effective British campaign nobody could make now
Forty-six years, fourth place to first in two, and a regional withdrawal test that proved it. Then the zoo that supplied the chimpanzees said the whole thing was wrong.