88/100Nike advert review: Dream Crazy and the Colin Kaepernick decision
Nike put Colin Kaepernick on the thirtieth anniversary of Just Do It, watched a boycott start and the share price fall, then closed at a record high ten days later.
Format
TV
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88/100
67/100Three “Dance Pony Dance”: the moonwalking Shetland that sold a network by selling nothing
Wieden & Kennedy London put a moonwalking Shetland pony in a field in 2013 and put Fleetwood Mac back in the top twenty. We review the idea, the craft and the missing business case.
77/100Dove “Real Beauty Sketches”: the most-watched advert of 2013, reviewed with the criticism attached
Ogilvy Brazil's 2013 Dove advert put an FBI-trained forensic artist behind a curtain and won a Titanium Grand Prix and a Grand Effie. We review the idea, the numbers and the case against it.
84/100Compare the Meerkat: how a 5p keyword built a category leader
VCCP's meerkat began as a footnote asking for a cheaper search term than "market". Seventeen years on, Aleksandr Orlov is still the most commercially literate joke in British advertising.
82/100Should’ve gone to Specsavers: five words, two IPA golds, twenty-four years
Graham Daldry wrote it in 2002 as a device for generating scripts, not a promise. Two decades and two IPA golds later, Specsavers has finally started to change it.
86/100Old Spice advert review: The Man Your Man Could Smell Like
Wieden+Kennedy built the most quoted commercial of its decade from a single unbroken take, then answered 186 fans in two and a half days. The Grand Effie followed.
85/100Sony Bravia “Balls”: 250,000 bouncy balls and the end of the specification sheet
Fallon London fired a quarter of a million rubber balls down San Francisco to sell colour. The shoot, the José González track and the evidence it worked, reviewed.
91/100Honda “Cog”: the two-minute chain reaction that sold a brand on engineering
Wieden+Kennedy London took an Accord apart and let it knock itself over for 120 seconds. The takes myth, the Fischli and Weiss row and the sales numbers, reviewed.
79/100Budweiser Whassup advert review: the short film that ate the Super Bowl
DDB Chicago found Charles Stone III's short film True on a degraded VHS, added one line about a Bud, and produced a catchphrase that reached the UK singles chart.
80/100Tango “Orange Man”: the slap that got pulled in an afternoon
HHCL's 1992 Tango advert staged the hit of real oranges as an assault, started a playground craze and was withdrawn the day a surgeon rang. A full review.
87/100Levi’s “Launderette”: the 60 seconds that saved the 501
BBH's 1985 Levi's Launderette put Nick Kamen in his boxer shorts and lifted 501 sales by 800%. We review the strategy, the craft and the effectiveness evidence.
88/100Apple “1984”: the launch film that showed no product and ran once
Chiat/Day, Ridley Scott and a discus thrower with a sledgehammer. Apple's board hated it, it aired nationally once, and it invented the Super Bowl as we know it.