Every ASA ruling that went against an advertiser between 5 August and 2 September 2026, grouped by theme, with the rule cited and the lesson. Midnite, Boots, Sports Direct, YO! Sushi and more.
72/100Heinz's 2024 advert The Wait, by Chilean agency 1984, never shows a bottle. We review the insight, the craft, the awards and why absence sells for a category leader.
Coca-Cola, McDonald's, Gucci and Under Armour got caught. Heinz and Nike did not. Where AI improves craft, where it kills trust, and the disclosure rule that should apply.
From Guinness Surfer to Barbie, Ad Ranking counts down the 50 best advertising campaigns of all time, with verified agency credits, dates and results.
Ad Ranking's definitive list of the best Christmas adverts, from John Lewis and Sainsbury's to Aldi's Kevin the Carrot, with every John Lewis film ranked and the 2025 standouts placed.
92/100From the 1999 Surfer to the 2025 Premier League films, the ten Guinness adverts that matter, ranked with credits, verified results and a Crown verdict on each.
Hovis has launched a £4m national push for "Strength Baked In", its first big campaign since Associated British Foods completed its takeover in July.
88/100Dougal Wilson's 2011 film for John Lewis held one twist back until the final seconds, and turned the UK festive schedule into an annual creative arms race.
76/100McCann Manchester turned the cheapest item on the Christmas table into a decade-long franchise, a Grand Euro Effie, an IPA Silver and a queue outside the shop.
74/100AMV BBDO and Ringan Ledwidge staged the 1914 Christmas truce for Sainsbury's, won a D&AD Graphite Pencil and 727 ASA complaints, and never settled the question of whether a chocolate bar earned it.
83/100Lucky Generals hired famous Yorkshire people to do menial jobs at a tea factory, and took Yorkshire Tea from third to first past PG Tips without cutting its price.
73/100INGO Stockholm, DAVID Miami and Publicis let a Whopper rot for 34 days to prove there were no preservatives in it. We review the idea, the awards and the testing data that says it backfired.