Individual advertising campaigns reviewed and given a Crown Score. Who made it, why it worked, and what to steal.
75/100Wieden+Kennedy Amsterdam and Alejandro Gonzalez Inarritu built three minutes on the idea that one touch rewrites a career. Then almost every player in it went out early.
70/100Forty-six years, fourth place to first in two, and a regional withdrawal test that proved it. Then the zoo that supplied the chimpanzees said the whole thing was wrong.
72/100Voted the UK's most irritating advertising two years running, GoCompare's operatic jingle also took the brand from a £4m loss to a £12m profit in a year. A review of the trade.
76/100A regulator killed the original 1972 script and a Labrador took the part. Half a century, roughly 130 films and a market share that went from 5% to 30% later, the puppy is still working.
81/100Lowe turned a duty-driven price premium into a 25-year proposition and the most awarded advertising in the world in 2002. Then the drinkers it recruited renamed the beer.
84/100Abbott Mead Vickers BBDO found that men policed the phone bill and women paid the social price. Bob Hoskins fixed it, and the IPA put the payback at £297 million.
77/100W.B. Doner built three real trucks and 30,000 bulbs apiece, and Coca-Cola has been running the same thirty seconds ever since. The tour, the health row and the AI remake, reviewed.
69/100JWT gave Reckitt Benckiser an infomercial, a penny and Neil Burgess shouting. A four per cent share in a year, an astroturfing scandal, an ASA ruling and a 2026 comeback.
77/100TBWA put Eva Herzigova on 48-sheets in February 1994 and beat a rival's television budget with two words. The craft, the ASA complaints and the car crash myth, reviewed.
79/100Fallon was handed a facelifted supermini whose product briefing led with an umbrella holder. It built a full-size Fabia out of cake instead, in real time, with no rehearsal.
77/100TBWA/London swapped a cardboard cut-out for Peter Kay in May 2002, and "'ave it" and "top bombing" did the rest. A full review of the John Smith's advert.
78/100McCann Melbourne's cartoon deaths took a record five Grand Prix at Cannes. The safety result everyone quotes is a three-month figure the operator supplied itself, and it has been contested since 2013.