73 campaigns reviewed
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All campaigns29 Christmas adverts so far
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Watch all 2922 rankings
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10 Nov, 09:53 JD Sports Christmas advert 2026: Create The New swaps festive nostalgia for young creatives 
10 Nov, 09:53 Morrisons Christmas advert 2026: Goldilocks meets the Three Bears in Christmas Made Just Right 
10 Nov, 09:52 Waitrose Christmas advert 2026: Keira Knightley and Joe Wilkinson return in The Perfect Gift 2 13 guides and rulings
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All craft147 brands tracked
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Brands A to Z97 agencies credited
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Agencies A to ZEvery Morrisons campaign we have reviewed, scored on the same five criteria.
Morrisons' Christmas advert for 2026 retells Goldilocks and the Three Bears as a meet-the-parents Christmas, in a 90-second film from Leo UK directed by Nick Ball.
