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10 Nov, 09:53 JD Sports Christmas advert 2026: Create The New swaps festive nostalgia for young creatives 
10 Nov, 09:53 Morrisons Christmas advert 2026: Goldilocks meets the Three Bears in Christmas Made Just Right 
10 Nov, 09:52 Waitrose Christmas advert 2026: Keira Knightley and Joe Wilkinson return in The Perfect Gift 2 13 guides and rulings
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Boots has gone for laughs with its Christmas advert for 2026. For Gifts They’ll Really Love, created by WPP, follows Boots presents from Christmas morning into the months after, as they turn into full-blown obsessions for the people who received them. It is the first Christmas outing for Give it Some Boots, the brand platform the retailer launched in September.
The 60-second film opens on Christmas Day with women unwrapping hair stylers, an electric toothbrush and an LED light therapy mask. Then it fast-forwards. One mum wears her mask to take the bins out and in the family portrait, and another woman reaches for her hair styler halfway through a romantic dinner, as Decision Marketing described.
The work comes from the integrated WPP team on the Boots account, which brings creative, media and production together. Phoebe Arnstein directed through Biscuit Filmworks, and Ryan McManus is credited as UK chief creative officer, according to Creative Review. Simon Lloyd, deputy chief creative officer EMEA at VML, said the aim was to ignore Christmas convention and “turn up the things that only Boots can really own”. Boots has also posted three 20-second cuts on its YouTube channel.
Chief marketing officer Charlotte Lock told Marketing Week that Boots moved away from last year’s Puss in Boots idea after research found “gifting can be pretty stressful”. The goal this time is to make Boots the home of gifting and raise a smile.
Comedy is the right call for a retailer whose Christmas job is selling products, not feelings. Boots crams in more of its range than most rivals manage, yet every product is the joke rather than a pack shot. It is also a sharp contrast with last year’s Gift Happily Ever After, a fairytale with Puss in Boots that came 12th in our Christmas adverts 2025 ranking.
Consistency is the bigger win. Two months in, Boots is already running its new platform through its biggest trading period, with the same playful voice, instead of switching to a seasonal register. Lloyd also called the music a deliberate choice, which fits a platform that launched on a re-recorded These Boots Are Made for Walkin’, as our Boots advert song explainer set out. Watch whether the 20-second cuts, not the hero film, end up doing the selling.
See every UK Christmas advert of 2026 so far, with the films, updated as each one launches.
He plans, buys and reviews advertising for a living, and helps score campaigns on the site against the same five Crown Score criteria alongside other authors and contributors.
The Boots advert song is a specially re-recorded These Boots Are Made for Walkin', the Nancy Sinatra hit written by Lee Hazlewood. Who is in the film, who made it and where it is running.
Boots has launched 'Give it Some Boots', a WPP-made platform that puts perimenopause, grey hairs and cancer treatment on screen, then finishes with a street dance to Nancy Sinatra.
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