Publicis fires back at WPP over Cindy Rose’s ‘CEO handshake’ comments
Publicis Groupe has published an open letter to WPP chief executive Cindy Rose, calling her suggestion that it wins business on a CEO handshake an insult to clients.
Sector
Agencies
4articles
Publicis closes LiveRamp acquisition, and some brands say they are jumping ship
Publicis Groupe has completed its $2.2bn takeover of data platform LiveRamp, but Liquid Death says it will leave, as WPP and Omnicom also move away.
Haygarth confirms management buyout from Omnicom, which keeps a minority stake
Haygarth's management team has taken a majority stake back from Omnicom, 12 years after the brand activation agency was bought through Rapp. Omnicom keeps a minority stake.
AI will drive more marketing in-house, say two thirds of UK brand marketers
An SBS and Censuswide survey of 200 UK marketers finds 66% of brands expect to bring more work in-house as AI adds complexity, but agencies can still thrive.