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10 Nov, 09:53 JD Sports Christmas advert 2026: Create The New swaps festive nostalgia for young creatives 
10 Nov, 09:53 Morrisons Christmas advert 2026: Goldilocks meets the Three Bears in Christmas Made Just Right 
10 Nov, 09:52 Waitrose Christmas advert 2026: Keira Knightley and Joe Wilkinson return in The Perfect Gift 2 13 guides and rulings
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Agencies A to ZA net 10.1 per cent of marketing leaders expect to add staff in Q4 2026, the first positive IPA Bellwether hiring reading in seven quarters.
More marketing leaders expect to hire than to cut staff for the first time in nearly two years. A net 10.1 per cent of companies in the IPA Bellwether panel expect marketing headcount to rise in the fourth quarter, up from minus 7.8 per cent in the previous quarter and minus 5.3 per cent a year ago, according to data shared with Marketing Week.
Some 28 per cent of marketing leaders expect to add staff, up from 17.4 per cent in the third quarter, while the share expecting to cut has fallen from 25.1 to 18 per cent. More than half, 54 per cent, expect no change. It is the first positive reading in seven quarters, and it ends the longest negative run since the Bellwether began asking the question about a decade ago.
Separate figures from Ingenuity+ and Pearlfinders’ Marketing Moves report point the same way. After a soft August with 105 senior hires, there were 116 in just the first three weeks of September.
Hiring follows budgets, and budgets have just had their strongest quarter in two years. After eighteen months in which most marketing departments were asked to do more with less, and AI was pitched as the reason they could, companies are adding people again.
The caveat is what kind of people. Much of the new hiring is likely to be in data, technology and performance roles rather than traditional brand marketing, the same shift reshaping how agencies are paid. For marketers who have been holding out for a move, the next six months look like the best window since 2024.
He plans, buys and reviews advertising for a living, and helps score campaigns on the site against the same five Crown Score criteria alongside other authors and contributors.
83/100WCRS launched a fourth mobile network in 1994 with a Philip Glass score, an orange square and a line about the future. The Future's Bright, The Future's Orange, reviewed.
83/100Lauren Greenfield's casting-session film for Always won a Cannes PR Grand Prix and an Emmy, shifted attitudes in 150 countries, and started every argument about brand purpose since.
83/100Lucky Generals hired famous Yorkshire people to do menial jobs at a tea factory, and took Yorkshire Tea from third to first past PG Tips without cutting its price.
